Do you guarantee a certain number of leads?
No, and be careful with anyone who does. Volume depends on your market, budget, offer, season, and platform changes we don't control. Promising a number means either padding it until it's meaningless, or counting junk to hit it.
We guarantee what we control: live by day 14 or your setup fee is refunded, weekly optimization, a reply within one business day, and full ownership of everything we build.
Plâtre Apex booked $45k on $422. Is that real?
The ad numbers are — $422.09 spent, 48 leads, $8.79 per lead, straight out of Ads Manager, and we'll show you the export on a call. The $45,000 is what Apex reported from their own records, so we've labelled it that way rather than presenting it as something we measured.
It's also not typical, and we'd rather say so than let you sign up expecting it. Plaster carries a high ticket, it was a strong offer, and — most importantly — they worked every one of those 48 leads hard. A contractor who lets leads sit would have gotten a fraction of it from exactly the same ads.
What if I don't have a follow-up system?
Most contractors don't. We'll build one: instant text on every new lead, missed-call text-back, a multi-day call/text/email sequence, and quote follow-up for people who went quiet. It gets set up alongside the campaigns so leads aren't landing in a black hole from day one.
You still have to pick up the phone. But you won't lose a job because nobody remembered to call on Thursday.
Do I get the same setup as everyone else?
No. A Tier Washing needed booked jobs. Plâtre Apex needed to prove a channel on a tiny budget. Legend Spirits needed foot traffic through a distillery door — no forms, no leads, no CRM at all. Same agency, three completely different builds.
On the call we work through your capacity, your job value, where leads come from now, and what your follow-up actually looks like, then build around that. Sometimes the answer is less ad spend and a better follow-up process — and if that's what we find, that's what we'll tell you.
Why is there a minimum ad spend?
Below roughly $2,500/month the platforms can't gather enough conversion data to optimize. You get a handful of leads at wildly inconsistent costs and no way to tell a good week from a lucky one.
We'd rather turn you down than take money for something that can't work at that budget. If you're under it, tell us and we'll point you at what to do first.
What if I've been burned by an agency before?
Most of our clients have. The things that went wrong are usually structural, so ask us about each one directly: who owns the ad account (you), whether we run your competitor (we can't, it's a written clause), how often you'll hear from us (weekly minimum), and what happens if you leave (you keep everything).
If our answers sound like the last guy's, don't hire us.
How fast will I see results?
Leads usually start within days. Stable cost per lead takes four to six weeks — that's the platform's learning phase, and it's real, not an excuse. Weeks one to three your cost per lead will look bad and then come down.
We tell you this before you sign rather than after you complain, because contractors who quit at day 45 are the ones nobody warned.
What exactly do I own?
Your Meta Business Manager, Google Ads account, pixel and all its history, custom audiences, landing page, call tracking number, creative, and lead data. We work inside your accounts as a partner, not our own.
It's meaningfully more work to set up this way. We do it because agencies holding accounts hostage is the ugliest thing in this industry.
What happens in my off-season?
You drop to roughly half retainer for your dark months rather than pausing. We keep a low-budget presence running so your pixel stays warm, reviews keep coming, and retargeting audiences don't decay.
A hard pause means re-entering the learning phase every spring and wasting the first month of your season paying to relearn what we already knew.
Can I just do this myself?
Honestly — some contractors can, and if you've got the time and interest you should try. The platforms aren't secret. What you're paying for is not learning it during your busy season, and not burning $8,000 discovering the campaign objective was wrong.
If you'd rather learn it yourself, say so on the call and we'll point you at where to start. We'd rather send you off in the right direction than take a retainer from someone who'd resent it.
Is my market available?
Maybe not. One contractor per trade per city, so territories go and don't come back until someone leaves. Submit the form and we'll tell you within one business day whether your trade and market are open — including if the answer is no.
What do you need from me?
Account access, your real numbers, and photos. Photos are the one thing we can't manufacture — before/after shots, crew on site, finished work. The biggest predictor of ad performance in home services is whether the creative looks like a real local company or a stock photo. Fifteen minutes on your phone at the next job matters more than most of what we do.